Arbitron's Internet Listening Study is the most comprehensive examination ever undertaken of how radio listeners utilize the Internet. The study explores who is listening online and what the potential impact of new media might be on radio. Conducted in conjunction with Edison Media Research and NorthStar Interactive, Arbitron's Internet perceptual research company, the study reveals that one-fifth of consumers online have listened to Internet audio. The study suggests that advancements in technology and programming will lead to more online listening. This emerging consumer trend presents both challenges and opportunities for radio broadcasters.
Download Radio in a New Media World: The Arbitron Internet Listening Study (PDF)