The Infinite Dial 2011: Navigating Digital Platforms

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The latest study from Arbitron and Edison Research focuses on a rapidly changing media landscape. While radio and television continue to have near-universal reach, Americans are embracing a variety of media platforms that didn’t exist at the beginning of the new millennium. Consider these findings that were presented during the Infinite Dial 2011 Webinar:

• The weekly online radio audience has doubled every five years since 2001 and the Online Radio audience now reaches an estimated 57 million people age 12 and older per week.
• More than half of all Americans ages 12 and older are on Facebook. The study, fielded in January of 2011, indicates 51% of every teen, man or woman has a profile on this dominant site.
• Ten percent of all Americans age 12 and older report weekly listening to the Internet Radio service Pandora.
• In the upcoming 2011 Infinite Dial report, Arbitron, Inc.and Edison Research measured the ‘love factor’ for dozens of products and services.  The iPhone was the clear “love factor” leader with 66% of its users saying they ‘love it.’ The next highest love factor was for, perhaps predictably, the Apple iPad, with 53%. 
• When asked to choose among Television, Radio, Newspapers and Internet as the ‘most essential to your life,’ the Internet is the leader by a significant margin. 
• Forty-five percent of all Americans age 12 and older say the Internet is their most essential medium.
• The median age of heavy users of Radio (41 years old) nearly matches that of the 12+ population; the median age of heavy Internet users is 36 years old, with heavy TV users having a median age of 48.

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Related Links:
The Infinite Dial 2010: Digital Platforms and the Future of Radio presentation (PDF) and Webinar replay (WMV)
The Infinite Dial 2009: Radio’s Digital Platforms (PDF)
The Infinite Dial 2008: Radio’s Digital Platforms (PDF)
The Infinite Dial 2008 Webinar: Webcast replay (Windows Media Player) and slide presentation (PDF)
The Infinite Dial 2007: Radio's Digital Platforms (PDF)
The Infinite Dial 2006: Radio’s Digital Platforms (PDF)

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Last updated: 4.5.11

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