The Arbitron Cinema Advertising Study 2007—the follow-up to Arbitron’s 2003 study which examined the size, characteristics and behavior of movie theater audiences. In this new report, Arbitron focuses on the moviegoer’s relationship with cinema advertising and evaluate its ability to influence young and affluent consumers.
Advertisers are having an increasingly difficult time forming strong bonds with teens and young adults. Increased use of on-demand media, such as online broadcasting, DVDs and video games, are drawing focus away from established media and is forcing advertisers to widen the scope of their media plans. For several years, marketers have been asking, “Where have the young people gone?” Find out in The Arbitron Cinema Advertising Study 2007.
Highlights from the study:
Download The Arbitron Cinema Advertising Study 2007: Making Brands Shine in the Dark (PDF)
Related Study:
The 2003 Arbitron Cinema Advertising Study: Appointment
Viewing by Young, Affluent, Captive Audiences (PDF) explores the significant advertising
opportunity that can be realized by targeting this highly educated and active
group of consumers.