How America Listens to Radio
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Nearly 94% of Black consumers aged 12 years and over listen to the radio each week—a higher penetration than even the general radio market. Radio reaches Black audiences everywhere they are: at home, at work, in the car and in other locations.
Black Radio Today 2011 documents the listening patterns and format preferences of Black consumers across America. This year’s edition has new Scarborough qualitative data that underscores the economic impact that Black radio listeners have in the consumer marketplace.
Other Radio Today Reports:
Hispanic Radio Today
Radio Today (general)
Network Radio Today
Public Radio Today
Puerto Rico Radio Today
Previous Editions:
Please note that Radio Today reports are now identified by their year of release.
Past editions were identified by the survey year. As a result, the report immediately
preceding Black Radio Today 2003 Edition is 2001 Black Radio Today.
Black Radio Today 2010 Edition (PDF)
Black Radio Today 2009 Edition (PDF)
Black Radio Today 2008 Edition (PDF)
Black Radio Today 2007 Edition (PDF)
Black Radio Today 2006 Edition (PDF)
Black Radio Today 2005 Edition (PDF)
Black Radio Today 2004 Edition (PDF)
Black Radio Today 2003 Edition (PDF)
Black Radio Today 2001 (PDF)
Black Radio Today 2000 (PDF)
Black Radio Today 1999 (PDF)
Black Radio Today 1998 (PDF)