There are currently twenty '80s stations in the top 53 markets in the U.S. While very few of these stations have been in format long enough to make a determination about long-term ratings success, there do appear to be some common elements in the Arbitron estimates that these stations share. The following study looks at seven '80s stations during the Fall 2000 book to get a better idea of the critical factors driving the format.
Download The '80s: A Look at the Numbers Driving Radio's Newest Format (PDF)