Spring 2010
Winter 2010
Fall 2009
Summer 2009
Spring 2009
Winter 2009
Fall 2008
Summer 2008
The Hispanic Diarykeeper Language Report, available only via Arbitron's Web site, provides information about the language orientation of the Hispanic in-tab sample in the quarterly Radio Market Reports (RMR) for Hispanic-controlled Metros. (Hispanic-controlled Metros have a Persons 12+ estimated population that is at least 10 percent Hispanic, or a Persons 12+ Hispanic population of at least 75,000.)
The Language Report delineates the Total Persons 12+ Metro rank and population for each qualifying market, and the Hispanic percentage of each population. The absolute "Hispanic P12+ In-Tab" and the percentages of "Hispanic P12+ In-Tab" who said they primarily speak Spanish or English are also reported.
Report users should note that the percentage reported for each language group applies only to the Arbitron Hispanic in-tab sample and may not reflect the language mix of the entire Hispanic population in each market.