Arbitron Releases RADAR December 2011 CUME Audience Estimates For Network Radio 12.13.11
Arbitron Releases RADAR December 2011 Radio Network Ratings
Network Radio Reaches Over 189 Million Persons 12 and Older On a Weekly Basis 12.12.11
Just for Programmers! Sharpen Your Skills With New Weekly Insights
PDs and consultants in both Diary and PPM markets will enjoy reading “Not Your Average Quarter-Hour,” a column about radio and ratings with fresh updates every week. 1.10.12
Thoughts on Comparing Audience Estimates
In response to questions from our clients, Arbitron is sharing its view on the question of whether it is appropriate to compare Arbitron’s audience estimates for broadcast radio to those of Internet music services.
Arbitron’s goal is to assist the marketplace in making the best decisions possible when using estimates to buy and sell access to audiences. Highlighting the differences between estimates, especially those that use the same labels and descriptions as Arbitron radio estimates, is part of our obligation to the industries we serve.
Ratings
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- Fall 2011 Market Survey Schedule & Population Rankings (Red Book)
