In-bar advertising has traditionally conjured up images of neon-lit signs promoting beverages for sale. Find out how you, too, can receive actionable research for your medium.
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As a leader in media research, Arbitron delivers industry studies about the exposure, effectiveness and engagement of audiences. Download the following studies to learn more about the unique qualities of each medium.
In-bar advertising has traditionally conjured up images of neon-lit signs promoting beverages for sale.
The new bar landscape features a wide range of nonendemic brand messages designed to take advantage of the young, upwardly mobile crowds these establishments attract. Learn more about the demographics of this audience and what sets them apart.
The availability of digital place-based video has reached critical mass.
Over two-thirds of teens and adults have seen a digital video display in a public venue in the past month, according to the 2010 Arbitron Digital Place-Based Video Study.
In this white paper from Arbitron, learn how increasing media choices are influencing consumer habits. In an ever-growing media landscape, it is imperative that marketers understand how to best leverage new and traditional forms of media.
Last updated: 2.17.11